Howdy – and welcome to this week’s edition of digital marketing posts worth reading…
Getting Started with Instagram Ads
If you are the early-adopter type, or have a highly visual business – Instagram is open for advertisers! Here’s the best getting started guide I’ve seen so far. Read it here…
Takeaway: Instagram is right now about reach. Don’t forget to use the right hashtags – apparently they are important. Photos should still have the real-time feel of actual Instagram images. Otherwise, test!
How We Increased Our Traffic by 12,024% with Zero Advertising
Very detailed and substantive case study. Long but interesting read. Read it here…
Takeaway: There are several. But I liked how they were able to give so many channels a quality try. And how many quality attempts seems to “generate luck.”
How to Hack the Amplification Process
What process should you use to get the similar marketing research as the consumer research done by giant brands? That’s what this video is all about. Watch it here…
Takeaway: If you start with the right persona, you can use tools to deduct who that person listens to, who they read, what matters to them, etc so that you can roll all that into creating that weird sense of “being everywhere” for potential customers.
The Top 10 Paid Social Media Hacks of All Time
Concise, useful list for making the most out of your social ads. Read it here…
Takeaway: Every ad network has defaults that will make you spend more money than you probably should. Dig down to find a way to get better return – e.g., drilling down into Facebook’s In-Market segments.
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