Why hello there from Atlanta, GA – and thank you for subscribing! Here’s what I found useful in marketing this week…
Google Correlate: How To Use It For Marketing, SEO & Content
You may use Google Trends for research. But you probably aren’t using Trend’s less well-known related tool – Google Correlate. I wrote an in-depth post on how to use it for marketing and more. Read it here…
Takeaway: Google Correlate is counter-intuitive, but a powerful tool for lateral research into personas, keywords and content.
Why No One Pays Attention to Your Marketing
Self-explanatory title. Well-presented video. Watch it here…
Takeaway: Nobody cares about your brand. Marketing is about aligning your offerings with your customer’s interests.
Building a Newsletter Welcome Series from Scratch
Self-explanatory title. Very well-done piece. Read it here…
Takeaway: Email marketing is tool with a very high return on time & money investment when set up well.
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
Getting visibility for your video on YouTube requires a few different considerations. I liked how this guide presented the factors. Read it here…
Takeaway: Give YouTube as much data as possible about your video and your channel. Edit your videos to drive engagement. Do research beforehand to align your videos with keywords, topics and trends.
This Week’s Sponsor
This week’s sponsor is MailChimp, the company that helps you send better email. MailChimp is actually the service that sent this email to you. They offer free plans up to 2,000 subscribers and incredible tools for marketing. Check out MailChimp here.
Have an amazing week!
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