Hello, hello! Here are this week’s reads in digital marketing…
A Data-Driven Guide to Creating Viral Blog Posts
If you’re going to spend time and money creating amazing content, you might as well do it right. This post consolidates 21 best practices into a single useful post. Read it here…
Takeaway: Editing details, formatting and images may not individually seem to matter, but in aggregate research shows they are responsible for pushing ok content to great content.
10 Google Analytics Hidden Gems That Will Double Your Profits
Most website owners think of Analytics as the place that tells you how many visits your website gets. It’s so much more than that. Even advanced marketers will find some gems in this list. Read it here…
Takeaway: From what pages need work to what time of day your conversions happen – a little digging can produce data to support or debunk what are otherwise educated guesses.
Pinpoint vs. Floodlight Content and Keyword Research Strategies
Keywords are a very powerful window into searcher intent (jargon for “what people are really looking for”). This video outlines how to translate that intent into changes on your website. Watch it here…
Takeaway: Broad keywords usually group lots of people who don’t know what they are looking for. Specific keywords indicate people who know exactly what they are looking for. The right categorization can not only help you rank, but also decide what a certain page should look like.
5 Tricks to Improve Facebook Ads Images
Self-explanatory. Very interesting, very tactical. Read it here…
Takeaway: Use people in your images; test color themes; match your ad exactly to your landing page; funny or unexpected images; use headshots.
This Week’s Sponsor
This edition is brought to you by 99designs, the world’s largest marketplace of graphic designers. I’ve had readers successfully use it to create everything from a new logo to ads to podcast thumbnails. Check 99designs out here!
Have an incredible week!
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