Hello, hello! Thanks for subscribing – here’s this week’s reads.
A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler
Did you know that you can set retargeting lists within Google Analytics? You should – and I liked how this tutorial was laid out. Read it here…
Takeaway: Even if you don’t use retargeting right now, you should at least set it up so you have it when you need it.
11 Things That Work More Often Than Not in A/B Tests
Speaking of marketing tasks that feel daunting: A/B tests. I liked this list of best practices that you should at least check even if you aren’t testing. Read it here…
Takeaway: Keep your forms short. Your messages simple. And your buying process supportive.
Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume
Henry Ford once joked that if he’d asked his customers what they were looking for, they would have said “a faster horse.” A lot of website owners feel that same way and think building an organic channel just doesn’t make sense. This video gives some excellent strategies for tackling that problem. Watch it here…
Takeaway: Just because there is no search volume for your direct product or service does not mean you can’t build an organic marketing channel.
The 4 Biggest Pinterest Marketing Mistakes We Made (And How You Can Learn From Them)
Good piece on highlighting the differences among social networks and how to learn from mistakes. Read it here…
Takeaway: Pinterest is not a typical social network. It’s more like a hybrid search, bookmarking and social channel. Think quality over quantity or frequency.
Bonus for Freelancers
Freelancing: 2 Years, $230,000+ And 9 Big Lessons Later
Solid read for all freelancers. Read it here…
Takeaway: Just because you are solo or “freelancing” doesn’t mean you shouldn’t run it like a business.
Have an amazing week!
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