Hello, hello! Thank you for subscribing – here’s this week’s reads…
8 Lessons I’ve Learned from Growing a Non-Sexy Niche Blog to 1200 Visitors/Day
Self-explanatory title, but I really appreciated the concise style and solid resources of this piece. Read it here…
Takeaway: Outreach, communities, email, influencers, keyword research recipe wins.
How to Create Boring-Industry Content that Gets Shared
Another self-explanatory title, but a such a common issue. Read it here…
Takeaway: Build content for the select people who can & will talk about it. Make it interesting & useful for them. They’ll be able to sell it to a bigger audience.
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
Self-serve advertising has made spending money on marketing almost too easy and too choice-laden. I love the structure of 3 potential plans. Read it here…
Takeaway: Have a structured approach to ad spend. Also, total ad spend should include all your associated costs in addition your actual ad costs (ie, design, analytics, etc).
Here Are My Best 30 Tips For Designers
So straightforward, concise and useful. Read it here…
Takeaway: Quickly check out the piece. It’s basically 30 takeaways.
7 Must-Use Facebook Ads Strategies for Ecommerce Marketers
Wow, wow. So the pace of ad innovation at Facebook is insane. Here’s a short piece with interesting ad strategies for Facebook that aren’t too difficult to implement, but are very leading edge. Read it here…
Takeaway: Use custom audiences. Use lookalike audiences. Use conversion pixels. Use retargeting within Facebook. Use new product display options for ecommerce owners similar to Google’s options.
Have an amazing week!
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