Hello! Hello! Here’s the useful reads in marketing I found this week…
7 Ways We’ve Harnessed the Power of Multipliers to Accelerate Our Growth
There are some things you do in marketing that bring returns in multiples versus the returns you put in. Very thoughtful post not only sharing some smart strategies, but also explaining how to do them while still executing on valuable non-multiplier ideas. Read it here…
Takeaway: Look for things that you can do once – and they pay dividends 10x over. However, remember that you’ll usually find them doing things that don’t directly pay 10x over.
Facebook Ads Split Testing 101
Just because you have more than 1 ad running on Facebook doesn’t mean you’re “split-testing.” I loved this hyper-specific guide to how to properly think through the ads you’re putting on Facebook, and why it matters. Read it here…
Takeaway: If you aren’t split testing the right variables, then you’re either wasting money or making decisions on thin data.
Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
Takeaway: Don’t write copy from scratch. Start a swipe file of not only headlines, but principles to keep in mind.
The Consultant’s Checklist for Launching Content
You know people who will read a brilliant essay and just remember that single typo? Whether you are launching a blog post or a new website, sometimes a small technical error can ruin the entire presentation. Here’s a solid checklist for all those technical items you never thought mattered until…it did. Read it here…
Takeaway: Don’t let a big investment of time & resources be ruined by a technical or grammatical error.
Have a bright, sunny, beautiful week!
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