Hello! And welcome to the 100th edition of the ShivarWeb newsletter.
Before we get to the links, I’m giving away 2 sets of 6 classic books by Seth Godin on marketing & career. Go register here if you haven’t already. Let’s dive in!
15 Landing Page Trends from Rising Companies, Designers, and Our 25,000+ Users
If you want to get a sense of what’s working for other websites to drive leads & customers – here’s a super-descriptive write up of several trends with data to back it up. Read it here…
Takeaway: Lots in the article, but I found “Target verticals, not features” and “Feature Prestige AND Everyday customer testimonials” to be the most interesting.
7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers
So much time, energy & money is spent on ecommerce store homepages, when I’d argue that the product page is where it’s at. Here’s some great ideas with detailed examples on improving them. Read it here…
Takeaway: Be very thorough; be uncluttered; be straightforward (applies even to non-ecommerce sites as well IMO).
How to Avoid the Unrealistic Expectations SEOs Often Create
SEO – the promise of “free organic” traffic – has the potential to create lots of high expectations. Great overview of the challenge & process whether you are a DIYer, purchaser of SEO services, or provider of SEO services. Watch it here…
Takeaway: SEO is a very powerful, but long term channel. It’s also no longer a keywords + links = $$$ kind of game.
How To Get Awesome Customer Testimonials – Fast!
Customer testimonials are extremely valuable, but come with 2 catches: either they never come or they are overwrought and not normal-sounding. Joel Klettke has a solid solution. Read it here…
Takeaway: Ask for specific feedback – then ask for permission to use as a testimonial.
Have an amazing week and don’t forget to enter to win a free set of super useful Seth Godin books
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