Howdy – and thank you for being a subscriber! Here’s this week’s best articles from around the marketing world…
From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked
Ryan Holiday is one of my favorite writers and a brilliant marketing guy. He’s built a huge email list and shares dozens of insights into the what, whys and hows of growing that list (also, as a subscriber of his I actually modeled this newsletter off his). Read it here…
Takeaway: Your email list is your most valuable marketing asset. Grow your readership and treat them well.
7 Steps to Master the Google Display Network
There are few places with so much opportunity for waste and profit as the Google Display Network. I’ve been running some test campaigns recently and found this short guide to be very useful. Read it here…
Takeaway: Start with remarketing. Optimize as carefully as you would a search campaign. Don’t let kids playing games eat up your budget.
Facebook Likes Don’t Matter Anymore
Organic reach on Facebook has reached nearly Zero. But that’s not the end of the story. There’s still opportunity – you just have to change your thinking & strategy according to Matthew Barby. Read it here…
Takeaway: Facebook is not a free platform, but with new retargeting options, it can still be a great channel for qualified traffic.
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget
A great press write-up can mean amazing benefits in short term referral traffic, brand awareness and long-term organic traffic. I always find PR how tos interesting and worthwhile – especially ones like this with templates and examples. Read it here…
Takeaway: Take time to research and customize your initial contact and eventual pitch.
Have an amazing week!
P.S. Next week I’ll have entry details on the 100th ShivarWeb Newsletter Edition Giveaway. I currently have no idea what it will be – other than that it will be fun, free and super-useful. If there’s anything you’d love to have a chance to win in a giveaway, reply to this email right now and let me know!
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