Hello! And thanks for being a subscriber (and welcome to the especially large wave of new subscribers this week). Let’s dive into the 4 solid reads you can spend time on this week to really understand and improve your website & online marketing…
Amplification: Content Marketing’s Missing Piece
Your website/blog’s content is not special, and will not promote itself, or so argues Joel Klettke. Here’s a solid primer on options to get your content actually seen by the right readers. Check it out here…
Takeaway: Whether it’s paid or manual, you need to have some sort of realistic strategy to promote your content – it won’t promote itself.
3 ways to reach hyper-targeted business audiences using Facebook
Short, focused and about a topic I know too little about – interesting article on new targeting features for Facebook ads. Check it out here…
Takeaway: You can use Facebook’s features to build an audience that is similar to what you already have
7 Ecommerce Email Campaigns You Should Steal Today
Email marketing (done well) is an extremely powerful tool because you get to send it to your audience, instead of waiting for them to come back (I am, of course, unbiased as an email newsletter writer). But sometimes it’s tough to be creative and avoid the Archive/Delete button when you’re sending as a retailer/vendor. I found these campaign examples really interesting & useful. Check it out here…
Takeaway: Send the email you would want to receive
A/B testing: a comprehensive guide to getting started
A/B testing is one of those things that everyone agrees in theory would be amazing – and very worthwhile (basically free money). But very, very few people actually do. This post is a solid starting point to understanding the process & how to get started (though definitely skip around to section relevant to your site). Check it out here…
Have a great week!
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