Hello! And welcome to all my new subscribers – you’re joining an amazing group of people learning how to understand and build their websites & marketing the right way. Let’s dive in to the week’s reads…
Social Signals & SEO
The head of Google Search says that Google doesn’t even use Google+ signals in non-personalized search results…and yet, nearly everyone in marketing will tell you that social is key to any search engine optimization strategy. What’s actually going on? AJ Kohn gives the explanation & what you should do about it. Check it out here…
Takeaway: “Social has an indirect but powerful impact on search rankings. It’s not the actual social activity that matters, but what happens as a result of that activity. Optimizing and maximizing creator impressions increases the chance of obtaining links from the group of people who power the link graph.”
Facebook Ads don’t suck. But bashing them is great for marketing!
Facebook ads have had repeated bad raps since January. I’ve talked about ways to use them effectively in previous editions, but Facebook has a new round of fraud accusations. Here’s a post that puts Facebook advertising in perspective. Worthwhile read – check it out here…
Takeaway: Make sure Facebook or any platform you’re using is hitting actual, meaningful metrics. If it is, then keep doing it.
17 Advanced Methods for Promoting Your New Piece of Content
Creating content is just the beginning – promoting it requires as much (if not more) work – and just posting it to your social account doesn’t count. Here’s a very tactical, bookmarkable guide to methods of promoting your content. Check it out here…
Takeaway: Figure out how your content would make people sharing it look good. Make it easy.
Your Guide to Targeting Prospects on Google’s Display Network
Google’s Display Network, like Facebook, gives you incredible reach to advertise, but is tough to do right. Here’s a recently published, beginner’s guide to getting started. Check it out here…
Takeaway: Google’s Display Network is the next logical step to expand your advertising outside of Google Search & Facebook. Be sure to understand the terminology and strategy before diving in.
Have a great week!
New readers – be sure to check out the archives here.
Ecommerce Reader Bonus:
5 Ways to Get 5-Star Amazon Customer Reviews
The title says it all – but these tactics can also be used to get reviews on your own site. Check it out here…
Takeaway: Figuring out how to get positive reviews is very high ROI – and worth your while to figure out.
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