Hello, hello! Thanks for being a subscriber! Before we dive in – a shout out to my readers who hit ‘reply’ or got in touch with me last week to give me great feedback and some new websites to check out. Here’s this weeks’ top reads…
8 Lies About Content Marketing You Probably Believe
You’ll find few people in marketing who aren’t all for more “content marketing” (including me). It works – but does have more caveats and nuance than many marketers let on. Joel Klettke does an amazing job outlining what you should keep in mind before/during/after creating your content. Check it out here…
Takeaway: Take on a bigger picture of creating website content than just “more blog posts = $$$”
Quick aside: You also should bookmark that site for reading later. It’s that good. And shout out to Brett Snyder (follow Brett on Twitter) for the recommendation. If you find something awesome, always feel free to reply to this email and share!
Twilight of The Brands
I never thought I’d recommend The New Yorker for small website marketing advice…but I am. Seriously, this case study article has good insight with what is happening in brands & marketing. Check it out here…
Takeaway: If you’re little, nimble, and have an amazing product…you’ve never lived in a better era (until you produce an awful product).
The Problem with Facebook
If you are even maybe, sort of, possibly considering advertising on Facebook – you must watch these two videos. They tell the story of Facebook’s unique, and problematic ad structure that far too few people understand. Watch the Part 1 – Problem with Facebook here and Part 2 – Facebook Fraud here.
Takeaway: Facebook advertising is, and will continue to be a great opportunity. But you simply must take the time to understand it, structure your campaigns well, and make sure it aligns with your overall marketing goals.
Have an amazing week!
Explore Other Useful ShivarWeb Posts –
- Introduction To WordPress Plugins (free video tutorials)
- What Does Google Analytics Do? And What Can I Do With Google Analytics?
- InMotion Hosting Review: 6 Pros & 5 Cons of InMotion Hosting
- What’s The Best Email Hosting for Your Project?
- FatCow Hosting Review: Pros & Cons of Using FatCow
- How To Create a Food Blog & Recipe Website (from Scratch!)
- Wix vs. WordPress (Self-hosted .org & WordPress.com)
- What Is Content Marketing? (and 3 quick ways you can do it to get visitors and sales)