Thanks for subscribing to the ShivarWeb Newsletter – here’s the 4 articles of the week…
Complete Guide to AdWords Geotargeting & Local PPC
Did you know that you can advertise based on Congressional District? You can do that and so much more with geotargeting your Google ads. WordStream had a great breakdown of local online ads on their blog this week. It outlines the opportunity and the how to. Check it out here…
Takeaway: Google has an incredible range to target your ads – especially for local businesses.
Why Obsessing Over One Keyword Could Sink Your Whole Site
Too often people know just enough about SEO to be dangerous but not effective. This is especially true if you are obsessed with a single keyword ranking. Search Engine Watch lays out the dangers of a myopic keyword focus. Check it out here…
Takeaway: Instead of focusing on a single keyword, think of what story you want to tell with your site. Think in terms of keyword themes instead of single target keywords.
7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months
Ecommerce has so much potential…but so much failure. Here’s a post with incredibly detailed tactics and numbers that you can keep in mind if you’re doing ecommerce. Must read. Check it out here…
Takeaway: Do best practices – but be different. Obsess about Analytics and customer acquisition numbers.
The Complete Guide to YouTube Optimization
YouTube is the 2nd largest search engine in the world, and represents an amazing platform to connect with your audience. But simply pushing out videos won’t make your channel into a success. Optimizing it for the YouTube platform can help you along. Wow Internet published a solid guide to YouTube optimization. Check it out here…
Takeaway: Publish videos to YouTube – but take the extra bit of time to optimize them for search, social, and engagement.
Have an amazing week!
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