Thanks for subscribing! Here’s this week’s reading list…
Improve Your Website’s Performance With The New Speed Suggestions Report
Some times the best thing you can do for your site isn’t design or SEO…it’s speed. It’s known that website speeds can radically influence how people use your site. And Google uses to assign Quality Score in AdWords – and supposedly to help judge websites in organic results. Previously, you could use tools like PingDom – but now Google has integrated their PageSpeed tests into Google Analytics. Check it out here…
Takeaway: Unless you are a major ecommerce site – I wouldn’t obsess over site speed – but definitely use all the tools available to occasionally check your website speeds and try to improve.
Twitter vs. Facebook: Comparing The Ad Performance Of The World’s Largest Social Networks
Takeaway: None are amazing at direct response advertising – but all 3 are worth looking into for awareness and soft selling.
SEO Makeover for 2014: A Practical Guide for Businesses
This post by Portent is one that I had been planning on writing…and still plan to before the New Year. A lot has changed in SEO this year…and it will continue to change in 2014. The post is a straightforward checklist to make sure your SEO house is in order. Check it out here…
Takeaway: The basics for SEO can go a long way – use simple, trustworthy resources to keep things on track.
Advanced: What Does The Hummingbird Say?
Speaking of big changes in SEO – Google is now running a new algorithm. This post is by one of the top guys in SEO – and will only be useful if you’re really curious and wanting to learn more about SEO in-depth. If that’s the case – Check it out here…
Takeaway: Yes, Google has a new algorithm – but it doesn’t change SEO best practices. Create unique, easy to understand content that can be crawled by search engines – and answers questions that your audience is asking.
Advanced: Identifying The Money Keywords For Affiliate Marketing & SEO
Another advanced SEO post for any of you who are interested from one of my favorite SEO bloggers. This post is very useful for keyword research – even if you aren’t doing it for affiliate marketing. Sugar Rae’s key insight that I want you to take away is that sometimes, keyword volume doesn’t matter…it’s how valuable a keyword is that should also influence your targeting. Check the post out here…
Takeaway: When you are doing keyword research (or reviewing keyword research from a consultant or colleague) – ask what type of intent and value is behind the keywords. Volume is worthless if it doesn’t meet your business goals.
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