Thanks for subscribing – here’s the 4 amazing articles that matter from this past week about marketing and your website.
Your Brand Must Stand for Something: Vision and Values in Content Marketing
By default, I generally find “mission values” and “corporate vision statements” to be forgettable and useless at best. However, that’s because they are typically created as an add-on – and are poorly thought out. However, having a reason to do whatever you are doing, and a very clear set of goals and guidelines is something worth taking time out to do. Distilled breaks it down this process very well – Read the article here…
Takeaway: Have a reason and guideline for everything you or your organization does – including content on your website.
Why Email Marketing is the Key to Ecommerce Success
Social is sexy. SEO is intriguing. Advertising is the default. But the 1 channel that gets no love despite getting consistent results is email. The always amazing Shopify blog breaks down why. Read the article here…
Takeaway: If you are going to start marketing – especially through content, such as blogging – take the time to start an email list (MailChimp makes it super-easy…which is also the subject of an upcoming post).
Content Actually is All Around (Not Just on Your Blog)
Having amazing content on your website isn’t just about your blog. It’s your whole website – argues Isla McKetta over at Portent. Read the article here…
Takeaway: Don’t separate your blog from the rest of your site – your whole site should be useful and engaging in some way.
What Does Google Analytics Do? And What Can I Do With Google Analytics?
I link to a lot of great analytics articles. But it’s a topic that has a vast gulf between people who know to install Google Analytics…and what it can actually do. Last week I published a beginner’s guide to Google Analytics to show an overview of what all it can actually do. I don’t usually post my own stuff on this newsletter – but you should go read the article here…
Takeaway: Learn Analytics :)
Have a great week!
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