Hello, hello! I’m back from a one week break. Here are this week’s useful reads – including some catchup from 2 weeks ago…
Super Fantastic Guide to Optimizing Google My Business
A fantastic guide for local business owners. Read it here…
Takeaway: If you get business from local searches – you need to understand and stay on top of your Google My Business Dashboard.
Link Building Strategies That Scale in 2018
Solid tactics. Read it here…
Takeaway: Look for opportunities to use –
- Brand Monitoring/Link Moves
- Build Link Page Focused Guides
- Quality Shareables Aimed at Bloggers
- Finance: News and Tangential Markets
- High Funnel Topics w/ Intent to Link
- KEYWORD Statistic” Posts
How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)
Excellent tutorial. Read it here…
Takeaway: Segment as much as possible – for products, landing pages, keyword targeting & ad text. Use as many extensions as possible.
The Fallacy of Always Being Busy
Excellent post for digital marketers. Read it here…
Takeaway: Here’s the thing about digital marketing – at any given moment, there are millions of tasks that you could do. And every single one would help you. But there are only a few that truly matter in the long-term. Do those tasks consistently and well.
Have a brilliant week!