Hello, hello! Here are this week’s useful reads…
You Don’t Need an Audience
A short, must-read for anyone creating content. Read it here…
Takeaway: Instead of thinking about building an audience, you should create content that addresses users’ needs as those needs are discovered. Think about building a library for your audience rather than a publication.
12 Underrated Google Analytics Features
According To The Experts
A roundup that is actually useful. Read it here…
Takeaway: Google Analytics has tons of underutilized features that can make your data more useful, including –
- Channel Groupings
- Campaign Tracking (Strategy)
- Custom Alerts
- Reporting Automation
- Conditions (Advanced Segments)
- Sequences (Advanced Segments)
- Cost Data Reports
- Search Terms and Queries
- Enhanced Ecommerce (The Whole Suite)
- Pulling in Data from Outside of Google Analytics
A Simple (But Complete) Guide to Broken Link Building
Excellent tutorial on my personal go-to tactic. Read it here…
Takeaway: Broken link building does still work, and it’s still super scalable. You just need a process. That process should include finding dead links with *lots* of different sites linking to it and a sustainable, thoughtful process for reaching out to offer a replacement.
Seth’s Bike Hacks: Growing a 600k YouTube Channel
This 11 minute YouTube video was really interesting & insightful. Watch it here…
Takeaway: Every marketing channel takes patience & persistence. Impressive work takes time & lots of behind the scenes work. Storytelling & putting facts in context is key.
Have a great week!