Hello, hello! Here are this week’s useful reads…
5 Mistakes Every Facebook Advertiser Makes with Interest-Based Targeting
Excellent, detailed. Read it here…
- Understand Who Is Inside an Interest
- Remember That Not All Interests Are Created Equal
- Do Not Go for the Most Obvious Interests
- Always Split Testing
- Always “Layer” Interests
Follow for Follow on Instagram: Is it Worth It?
Good data on an old school social media “tactic”. Read it here…
Takeaway: There are much better ways to spend your time than sitting around following and unfollowing people on social media. Please don’t do that anymore.
Here’s why you can’t blindly trust keyword search volume for traffic estimations
Title says it all. Read it here…
Takeaway: Google SERPs have changed so much in the past few years that search volume is only one of several factors to look at when doing keyword research.
Marketers Spend 20 Hours Every Week on Email. Here’s How to Slash that in Half
To clarify – this is about writing emails. Read it here…
Takeaway: Keep email simple. Design and copy don’t matter as much as the offer.
Bonus – here’s an interesting (but advanced) International SEO Case Study from Pinterest. Main takeaway – ccTLDs are worth the work due to local trust, familiarity, and increased crawl budget on large international sites.
Have a great week!