Hello, hello! Here are this week’s useful reads…
Niche SEO Case Study: The Not-Skyscraper Method Ian Kerins Used to Drive 1.8 Million Unique Visitors to His Blog
A little sensationalist, but this is a solid, sustainable strategy. Read it here…
Takeaway: You do not have to create massive, super-thorough content on a big topics to do well. Instead, you can go for long-tail topics – looking for mid-volume keywords where the search results looked horrendous.
SEO Strategies that actually work for SaaS companies
Excellent post by John Doherty. Read it here…
- Get specific with keyword targeting
- Do *consistent* content development coupled with big launches
- Optimize your website page templates not individual pages
- Improve clickthrough rates on low CTR pages that already get impressions
- Break down team silos internally – do not leave content to the SEO team
How to Drive Low-Cost Conversions with Contextual Display Ads
I’m actually using this channel tactic myself. Read it here…
Takeaway: Most digital ads focus on reaching the right person. But that is lazy and often ineffective. You need to reach the right person at the right time. Layer the Content option in Google Display Ads on top of your Audience option to reach the right person when they are browsing a relevant webpage.
Advanced eCommerce SEO Tactics You Can Copy
Long – but very useful. Read it here…
Takeaways: There are plenty of advanced SEO tactics that you can use to beat Amazon & other large retailers. But you have to know your audience & consistently execute on tactics like –
- Beating Amazon With Customer Service Content And Featured Snippets
- Boosting Rankings With The Right Category Page Text
- Getting Users Hooked With Product Curation And Inspiration
- Driving Conversions And Backlinks With Social Proof
- Educating Users With Microsites And Guides
- Strengthening Internal Linking With HTML Sitemaps And Fat Footers
Have a great week!