Hello, hello! Here are this week’s useful reads…
Single Keyword Ad Groups (SKAGs) – All You Need to Know & More
A bit rambly, but a solid overview with good resources. Read it here…
Takeaway: Single keyword ad groups are hard to set up – but they more than pay for themselves in CTR & conversions.
SEO Basics: How to Grow Traffic When You Know Nothing About SEO
Yes! Read it here…
Takeaway: People who are just getting started with a new internet business often get that common feeling that search engine optimization is too technical while the competition in SERPs is enormous. That is simply not true. And SEO is not all or nothing. Every bit of new knowledge adds to your competitiveness.
Aside – here’s a related podcast episode on Top Beginner SEO Tips.
How to Find Consulting Clients
Such a good read. Very instructive and clear. Read it here…
Takeaways: Major progress doesn’t happen gradually, it happens in sudden leaps. Busy people—founders and CEOs—may not have time for meetups, but they sure as hell read Hacker News (or their industry’s equivalent). Sales pitches are repulsive, but helpful information is attractive.
How to Optimize Your Google My Business Listing
Local business fundamentals. Read it here…
Takeaway: Give Google as much information as you can. Keep the information updated. It’s worth the time.
This Week’s Sponsor
This section will be gone next week! Many thanks to past sponsors, but it’s time to do something more fun & interesting. We’re going commercial-free.
This year’s success metric will be raw number of email opens (ie, excited subscribers). Here’s to 2018!
Have a smart, effective & fun week!