Hello, hello! Here are this week’s useful reads…
Google Shopping Campaigns: The Complete Setup Guide
Comprehensive as always from KlientBoost. Read it here…
Takeaway: If online stores have a silver bullet channel in the age of Amazon – it’s likely Google Shopping. But wow – it’s a pain to set up. Invest the time and research to doing it right.
How Google Gives Us Insight into Searcher Intent Through the Results
This topic is advanced, but critical for building a successful SEO strategy. Read it here…
Takeaway: When you are looking at a keyword – try to decipher the “question behind the question” – and use the results as your guide.
Aside – Brett & I discussed this concept in Episode #51 of Bamboo Chalupa.
70+ Best Free SEO Tools (As Voted-for by the SEO Community)
I found some new, interesting tools in this list. Read it here…
Takeaway: Tools do not replace skills – but they do amplify the skills you have.
How to Improve Your Facebook Advertising Funnel with Sequential Retargeting
Excellent guide to a complicated topic. Read it here…
Takeaway: Carefully laying out a sequential funnel with your Facebook Ads is a lot of work on the front end – but it makes all your backend optimization much more effective and efficient.
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