Hello, hello! Here are this week’s useful reads…
How to Rank for “How-to” Keywords
Another SiegeMedia post in their tactical SEO series. Excellent. Read it here…
- Use Ordered Lists, “Step” H2s & Verbs
- Improve CTR With “in X Time/Steps”
- Solve for Multiple Learning Methods
- Make it More Linkable With Visuals
- Restate the Title Before the Subheads
3 Underrated Metrics That Will Improve Your PPC Performance
Concise, useful. Read it here…
Takeaway: Look at Revenue per Session, Bounce rate by segment, and Conversion rate by segment.
The Ultimate Guide to Facebook Remarketing
Solid guide. Almost every business would improve with more remarketing. Read it here…
Takeaway: Implementing a remarketing strategy is boring and tedious to setup – but very effective if planned well.
Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market
This post was originally published 3 years ago, but was recently updated. It is still that good. Read it here…
Takeaway: Blindly posting or optimizing headlines or stalking “influencers” is not sustainable. Big social media wins come from building a well-researched database and outreach plan based on very specific target audiences that you want to reach.
This Week’s Sponsor
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