Hello, hello! Here are this week’s useful reads…
A Simple Guide to Facebook Analytics
Excellent introduction. Read it here…
Takeaway: Start by figuring out what it is you want your ads to accomplish and use Facebook Analytics to get the answers.
Complete Beginner’s Guide to Advertising on Amazon
Must-read for any ecommerce store owners. Read it here…
Takeaway: Amazon is a massive marketing channel. Understand and work with their goals in mind to reach new & existing customers.
What is Structured Data? And Why Should You Implement It?
Excellent introduction to a confusing topic. Read it here…
Takeaway: Structured data provides benefits, but not the benefits you’d expect. If possible, work to implement it.
The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links
Solid beginner video.Watch it here…
Takeaway: Get links from –
- Your brand name, domain name, and founder’s/execs names.
- Sites that list your competition.
- Sites that list people/orgs in your field, your geography, with your attributes.
This Week’s Sponsor
If you aren’t using anything to keep your projects managed – go give Trello a try for free here.