Hello, hello! Here are this week’s useful reads…
How to Get Homepage Links from Resource Outreach
Excellent guide from SiegeMedia on follow-ups. Read it here…
Takeaway: Care and thoughtfulness will get your site links that your competitors cannot get with a spam approach.
5 Ways to Customize Your Facebook Ad Campaigns
Title says it all. Read it here…
- De-personalize ads
- Use Sequential Retargeting
- Capitalize on Non-Conversions
- Run Re-Engagement Campaigns
- Use “Super-Remarketing” tactics
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Well done, moderately advanced guide. Read it here…
Takeaway: A good account structure not only helps day to day management, it can allow you to see and segment critical campaign data.
Faceted navigation for SEO best practices
Advanced, but worthwhile. Read it here…
Takeaway: When implemented correctly, a search-friendly faceted navigation can help you give the consumer the best experience – by ensuring they can find their desired products – while keeping search engine bots happy.
This Week’s Sponsor
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