Hello, hello! Here are this week’s useful reads…
25 Google Analytics Tips To Cut Your Mistakes In Half
Good topic & approach. Read it here…
Takeaway(s): Google Analytics is very daunting. You can get lost in meaningless data. Start with business questions. Make sure you understand how it is implemented on your sites. Learn a few key reports and a few key skills to extract the data you need when you need it.
Audience building for startups with Facebook Lead Ads
Interesting case study. Read it here…
Takeaway: Look for ways to re-purpose existing content so that it can work for PPC.
How to Perform a Basic Local Business Competitive Audit
Good case study with specifics and examples. Read it here…
Takeaway: Instead of defaulting to best practices to solve a problem, create a system to troubleshoot your own marketing problems.
5 Advanced Outreach Techniques That Make an Impact
- Using Email Fragments
- Audience Mentions in Place of Compliments
- Searching for “SEOy” Content on Link Pages
- Utilizing an Email Signature
- Following up on Resource Outreach With a Homepage Ask
This Week’s Sponsor
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