Have you ever landed on a website and thought…
“Wow, this would be a perfect site to advertise on!”?
Then, you check out their Advertise Schedule…and your heart sinks.
Way out of budget…and you don’t even know if you’ll get customers from the site.
Make Sure Your Ads Aren’t Being Wasted
There’s an old saying in advertising that “half of advertising is wasted…the trouble is you don’t know which half.”
In Search advertising – you can control and track what’s being wasted so that your advertising is continually improving.
But so many websites still operate like newspapers – where you pay lots of money for “engagement” or “branding” or “impressions” – never for sales.
And, of course, sales is what you really want, right?
There’s a better way.
Just like Search ads – you can pay only per click with ads on websites. You can track the visitors to see if you are getting sales out of your spend – so you know if your ads are being effective.
What many website ad sales reps don’t tell you is that even though they’d like to sell you the premium-platinum sponsorship package…they actually outsource the generic banner and text ads on their site.
That’s right…they outsource the banner and text ads on their site. So you can buy those ads from someone else…
And pay them per click, rather than per impression.
Imagine – you’d be able to test your hunch for just a few dollars – to see if that website is actually perfect for you.
You’ll be able to track your advertising, and when you decide to do that premium sponsorship…you’ll have real data to negotiate with the ad rep.
How To Advertise On (nearly) An Website
The little-known secret is that websites that reach 80% of all internet users outsource their advertising through the Google Display Network in Google Adwords.
That’s right. Google runs ads for websites.
Combined with Microsoft adcenter – you can advertise on nearly any website in the world – and only pay per click.
One little known tool is the Google DoubleClick Ad Planner.
You can search any domain to see if they accept Google Advertising – if so, then you can add them as a placement in a Google AdWords Display Campaign.
Even though websites don’t open all ad opportunities to Google – it serves as a great testing ground to see if a website is actually a good fit.
Want to advertise on the New York Times?
You can do it through Google AdWords – and learn about their audience on Ad Planner
So that next cool, niche website you come across – check it out on Ad Planner and run a test ad on it!
If it seems exciting – but still a bit complicated, contact us here at ShivarWeb. Google AdWords is all we do – we can help you get everything set up and rolling.