Hello, hello! Here are this week’s useful reads…
RLSA: Ultimate 11-Point Guide To Bring Back Conversions
Amazing guide to an amazing PPC tool. Read it here…
Takeaway: Search retargeting allows even the smallest advertisers to affordably create the aura of “everywhere-ness” with their audience. It also complements a solid social / SEO content strategy perfectly.
Stop All Social Media Activity (Organic) | Solve For A Profitable Reality
Solid post from the best Analytics thinker in the industry. Read it here…
Takeaway: Don’t spend any more time on an organic social media strategy. Do pay for social promotion that directly relates to your sales funnel.
Snapchat Advertising: The Ultimate Guide to Sponsored Lenses + Filters
Takeaway: Early adopters get the worm…err…get a low competition arena to do experimental marketing.
Starting an SEO Business: How To Become an SEO Expert
Running an SEO business is much harder than it may seem. Great guide from a respected industry veteran. Read it here…
Takeaway: If you are looking to start (or hire) an SEO business – the process is the product.
This Week’s Sponsor
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