Themes are one of the “killer” features of using WordPress to power your website. Unlike drag and drop website builders, you start with a defined, beautiful template with built-in features. While some themes come with feature over-kill (or a blank slate), there is a whole universe of themes customized for every type of business imaginable.
In fact, there are hundreds and hundreds of “off-the-shelf” WordPress themes for small, local businesses that have stunning design and amazing functionality like beautiful galleries to display your services and products, map features, search functions and more.
And, even better, WordPress themes are (supposed to be) open-source & GPL licensed so you gain access to a wide community of resources and help…which means you’ll never be left high and dry by a design firm. Some require a learning curve, and some are super-simple, but all have the versatility for a local small business that wants an active online presence.
Here are 15 WordPress themes for small local businesses (+2 frameworks) curated from marketplaces and theme sellers around the Internet.
Disclosure – this website receives customer referral fees from companies and products mentioned on this website. All data & opinions are based on ShivarWeb staff’s independent research and professional judgement.
If you’re looking for an elegant, clean design, Ascendio is a fantastic choice for any small local business. The design is responsive so it’ll look great on any device, plus you can customize all of the design elements. It features a drag and drop builder that makes creating your site a breeze. Check out Ascendio here.
Beep is another responsive design that works really well for any local business. The design gives off a fun yet professional feel and has tons of options for customizing – from typography to layout to color scheme and more. It’s also compatible to create an eCommerce site if that’s an element you’ll need. See more on Beep here.
There’s no other way to describe Business but fresh and modern. It’s perfect for a local business because it can fully capture your unique niche – whether its food and drink, a local flower boutique, a small service business. It works for literally anything. The design elements are all customizable and it comes with a pretty cool contact form and maps integration. See more on Business here.
Canvas is an incredibly powerful option to build your website on – and its clean design is highly customizable with the click of a few buttons. It’s probably the number one choice on this list for a local small business that needs an online store option, but it can be great for so many other businesses – especially if you want to show off beautiful images or a portfolio. Check out Canvas here.
Looking for a theme that’s ready out of the box? Circle Flip is a fabulous choice. It has a versatile, classy design with a ton of demos crafted toward specific business types. It’s fully customizable in terms of design and look. It has a cool slider option and is eCommerce-ready if you want that as an option. See Circle Flip here.
CoPro has an elegant look with design options that are so easy to customize with the drag and drop page builder. It also comes with more than 10 “skins” to change the general look of your site. It’s also easy to add on any little elements that you may want with shortcodes and widgets. And it’s responsive, so your website will look great on any device. Check out CoPro here.
Credence is one of the most powerful themes on this list – and its design is certainly a stand-out. In fact, this theme comes with several beautiful demos that make customizing your site incredibly easy. It has a stunning slider option, along with an easy drag and drop designer. And if you need eCommerce, Credence is optimized for it! See more on Credence here.
Flatco has a clean, unique design along with a ton of great features. Since it’s a multipurpose theme, it will have all the essentials for a great local business website – and the flexibility to add whatever else you might want with a plugin or two. It’s easy to customize the design elements, plus you can create amazing landing pages with custom posts and the advanced page builder. Definitely worth checking into Flatco here!
Mason’s grid design is a unique, fun layout that stands out from the others. The design elements like layout, font, color, etc are easy to customize to your business and brand. And you can create the perfect webpages unique to your business with custom posts. If you need a theme that’s compatible with eCommerce, Mason could be the best choice for you! See more on Mason here.
Monstroid 2 is yet another fantastic multipurpose theme – and its base design is truly beautiful! It comes with several amazing demos out of the box that are easy to customize to your preferences. Not only is it optimized for eCommerce, but it has the functionality for forums and even social networking. So it makes the perfect choice for a small local business that wants to build community! Check out Monstroid 2 here.
Multipurpose is, well, just that – Multipurpose! It has a simple – yet powerful design that can be transformed into anything that you want it to. It comes with several skins that can be customized into an unlimited number of possibilities. You can create the perfect landing page with custom posts, and the menu and header options are pretty impressive. It’s also ready for eCommerce. See more on Multipurpose here.
Pivot has a sleek design with a ton of demos to choose from and customize. It’s a powerful theme option that will set you up for success. It’s a great choice if you’re looking for social media integration, and it has an impressive gallery to display images and videos. All of the design elements are easy to customize – and your site will look great on any device. See more on Pivot here.
Plain is a refreshing design – and the theme options are far from being plain! You’ll find customizing this themes’ design details a breeze with the drag and drop editor – and you’ll have an impressive site that will look great on any device. It has a nice “feature” area that can give a rundown of your business services or priorities, along with several other great features. Check out Plain here.
Specia is an amazing theme because of its simplicity and versatility. The design is professional and clean, plus it offers all kinds of functionality. Some of its key features are social media integration, eCommerce compatibility, and customized landing pages. You can also customize all the design elements to your brand. You’ll also love the template pages that make site creation easier. Believe it or not, Specia is a free download – be sure to check Specia out here.
Titania is one of the better options if you’re looking for an amazing design right out of the box. It has some amazing demos to choose from – and all the elements are easy to customize. It has a powerful admin panel along with compatibility with eCommerce, forums, and social networking within your website. The menu options are pretty awesome too. And your final look will look great on any device since the design is responsive! See more on Titania here.
A theme framework is a foundation for themes with consistent, rich functionality that allows simple design changes across a range of themes. Genesis is one of the oldest (and most cutting edge) theme frameworks in the world of WordPress. Their framework has an immense amount of well-documented features and “hooks” where you can implement infinite functionality for your website.
StudioPress also has plenty of “plug and play” child themes for Genesis with several child themes that you can install out of the box. Check out Genesis by StudioPress here.
Like Genesis by StudioPress, Elegant Themes is a large, established themes creator with their own theme framework. They also have a deep theme “club” where you get unlimited access to themes to download, try and swap out at will. They are a great choice for any small local business owner that wants lots of choices. Check out Elegant Themes here.
Joining the WordPress team is one of the best options out there for creating an online presence that clients and visitors will enjoy – plus it gives you great options for online marketing through things like SEO. And the best part? It’s all completely controlled by you! Always be sure to use themes with high coding standards, and remember that a good theme is flexible and works well with other plugins.
Good luck! Let me know if you have any suggestions in the comments!