What if you could view your AdWords statistics and cost data in Analytics? Well, you can – and it’s really helpful.
If you have auto-tagging turned on in AdWords (Account –> Preferences), you’ll be able to see exactly where nearly every visitors travels on your website.
The problem is that it’s a bit tricky to link AdWords and Analytics. Here’s a quick video guide on exactly how to link them…
Note- the key is to navigate all the way up to the Property level (not just the Profile level), as seen in the video.