One of the best ways to generate publicity and interest for your fitness or personal trainer business is a website that looks amazing – but who wants to spend a huge chunk of their budget on a web designer and contracts?
With WordPress themes you can create your own fully functional website with professional, stunning design without knowing any coding. And what’s more, you’ll have complete control and ownership over it.
There are a ton of WordPress themes out there – everything from the basic foundation to an out-of-the-box theme with all the bells and whistles you can imagine. And since WordPress themes are open-source, you gain access to a huge community of resources, ideas and help. It really can’t get any better for a fitness company or a personal trainer trying to establish a solid online presence.
Finding the perfect theme can be a little overwhelming, especially if you’re new to all the lingo. We’ve curated 11 of the best WordPress Themes for Fitness & Personal Trainer blogs, websites and businesses from our favorite marketplaces around the internet + 2 amazing theme frameworks. Read on!
Disclosure – this website receives customer referral fees from companies and products mentioned on this website. All data & opinions are based on ShivarWeb staff’s independent research and professional judgement.
Cardio has a WordPress theme with a design specifically tailored to the fitness world, and it’s responsive, so it’ll look great on any device – from a smartphone all the way to a computer. It’s pretty easy to use and all the design elements (like fonts, colors, layouts) can be adjusted to your preference. And you can even add on plugins to help do accept online payments, track analytics and reply to customer inquiries. See Cardio here – it’s a free download!
FIT is a premium out-of-the-box theme with a clean design that will suit your fitness website perfectly. The theme is designed so that you can add in custom posts like trainers or classes, plus the color schemes and design possibilities are practically endless. It’s responsive, so it’ll look great anywhere, and their customer support has a great track record. See more about FIT here.
Fitness Club has a unique design that is sure to set your site apart from the others. It’s responsive with a beautiful slider on the homepage. It has great potential for everything from displaying info on your classes or trainers to sharing exercise and nutrition tips on your blog. It’s visually appealing, easy to use and fully editable down to the little elements like typography! See more on Fitness Club here.
Fitness Zone is probably the most all-inclusive package on this list – and the design is quite impressive too. The scrolling effects truly give your visitors an intuitive experience and it has a ton of compatibility features, including eCommerce, forums/social networking, and scheduling. If you’re looking to create a more complicated site with a lot of features, Fitness Zone is for you. Check Fitness Zone out here.
Fusion is a sleek, multipurpose theme that would do really well as the foundation for a fitness or personal trainer website. It’s responsive, so it’ll look great anywhere – and it’s an especially good choice if your site will be image heavy. It has some great page templates, a ton of shortcodes to add little design elements and a location page in addition to many more awesome features. See more on Fusion here.
Gym & Fit has a beautiful, minimalist look it’s design – but it’s packed with some really great features that will really give your website the boost it needs. One of its notable features is the timetable schedule that allows you to easily display events & classes. All of the design elements are easy to edit, and the possibilities are truly endless. It’s SEO-friendly and is also compatible for eCommerce. Check out Gym & Fit here.
GymBase is another premium, responsive theme with a unique & stunning design. The front page slider provides visual interest and the drag and drop editor couldn’t be easier to use. This is another out-of-the-box option with practically everything you need and more (including an awesome timetable function, custom posts, contact & location pages and more). You definitely can’t go wrong with this theme. See more about GymBase here.
Hercules is one of the more simple designs, but it’s got the foundation you need to build a fantastic site. It’s responsive, so your site will look great on any device and all the design elements like layout, font, etc are fully editable. You’ll get all kinds of custom widgets that will allow for little touches like comments and social sharing, plus it’s compatible with many major plugins that can add more complicated functionality with an easy install. Read more about Hercules here.
IronMass has a strong, intense design that will make your fitness or training site stand world’s above the others. Not only is is responsive, but it’s layout and design elements are easy to edit and customize. It’s also easy to add multiple content types to one page – so you can easily display images, buttons, pricing tables, etc without worrying about messing with coding. Another standout feature for this theme is the built in appointment manager, which works great for personal trainers. Check out IronMass here.
Kallyas is one of the most versatile multipurpose themes out there – which is especially great if you don’t want to be bound to a design theme. It’s got a ton of demos ready out of the box, and they are all easy to edit with the drag and drop editor. And since it’s multipurpose, it’s got the power and functionality to do practically anything you want with a plugin or two. Probably the most flexible solution on this list. See more on Kallyas here.
If you’re looking for a minimalist design with incredibly high versatility, Wellness Pro is for you. You can completely customize the look of this theme and build it into exactly what you want. You’ll get several pre-made page templates that can serve as a jumpstart to making your landing pages – and add in widgets and plugins for any specific functionality. This theme is built on the professional framework used by thousands of amazing website owners, so you know that it’s tried and tested. See more on Wellness Pro here.
A theme framework is a single theme with consistent, rich functionality that allows simple design changes across a range of themes. The Genesis is one of the oldest (and most cutting edge) theme frameworks in the world of WordPress. Their theme has an immense amount of well-documented features and “hooks” where you can implement infinite functionality for you or your clients.
StudioPress also has plenty of “plug and play” child themes for Genesis with several child themes that you can install out of the box. Check out Genesis by StudioPress here.
Like Genesis by StudioPress, Elegant Themes is a large, established themes creator with their own theme framework. They also have a deep theme “club” where you get unlimited access to themes to download, try and swap out at will. They are a great choice for a growing website-based business that wants lots of choices. Check out Elegant Themes here.
Joining the WordPress team is one of the best options out there to gain publicity and traffic for your site, and the best part? It’s all completely controlled by you! Always be sure to use themes with high coding standards, and remember that a good theme is flexible and works well with other plugins.
If you’re considering creating an amazing site with WordPress from scratch, here are some detailed guides on:
- how to choose a theme
- how to set up your website
- how to get started with WordPress
- how to develop a local business marketing strategy
- what elements to have on your local business website
Good luck! Let me know if you have any suggestions in the comments!