Google+ Hangouts are a hugely underused feature of Google+. You can use it for video conference calls, do a public demo, host a webinar (with partipants), and more. All for free – at typically higher quality than premium Skype. You can sign up for a free account at plus.google.com *Editor’s note* In 2013 – I [...]
Lots of images on your website can drastically slow your site down. There are a couple online tools that will compress their size – without hurting quality. jpegMini helps compress your images in JPEG format, and tinyPNG can help you compress your PNG images. Compress, get a speed boost, and get happier visitors.
Be sure you have an informative and useful 404 page – the page that shows up when a link doesn’t work. It’s not as good as having all your links working – but it’s better than having your visitors instantly leave.
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Does your website need some inexpensive images to spruce things up? Find tons of free, high-quality images at Flickr Creative Commons (be sure to give credit, though). Or you can get lots of affordable royalty-free stock photos from iStockPhoto.
Internal links can be extremely useful and very easy to implement on your website. Be sure your pages link to each other frequently – it helps the Googlebot understand how your site is structured and what various pages are actually about.
Watch out for statistical significance. When optimizing your AdWords account – you might be over-optimizing (and killing off good ads or good keywords) too early. Be sure to use the data and Click-Through rates in context – especially if you have a low volume ad group or campaign.
Unless they go to a page with navigation…your pictures should not be clickable. For example, when you hover and click and image, does it go to another webpage or just the image? If it’s just the image…that’s bad navigation. Be sure to remove the link from the images and provide a better experience for your [...]
Does your site have a “canonical” set? A canonical is a way of telling Google “hey! this address is the right one, even though other pages might look the same!” It helps Google crawl your site and avoids the duplicate page penalty. If you are using WordPress with WordPress SEO or an SEO friendly theme [...]
Test calls to action in your ads. Of course, you should be testing every part of your ad – but the call to action usually can have the most impact. Visitors respond differently in different industries to “sign up now,” “learn more,” “find out more,” “check it out,” “call us,” etc. The 2008 Obama campaign [...]
Links to your website from other websites are a huge factor in search engine optimization. But they are really hard to get. One easy place to get them is your local organizations, such as libraries, government websites, Chambers of Commerce, etc. Even if you are an online, regional, or national business – you can probably [...]
Are there websites that you and your customer frequent alot? You can probably advertise there through Google AdWords. In fact, you can probably advertise there to only your potential customers…and it can be very lucrative. Google has an enormous display advertising network that you can use through Google AdWords. Explore the Display campaigns and “managed [...]