When you get customer feedback, be sure to occasionally ask what your customers call your service or product.
Even though you know what you and your industry call your product – or even what most customers call it – you may be surprised by the variety of terms people come up with.
This is especially important for AdWords and SEO where you are trying to make educated guesses as to how people are looking for you.
Takeaway – Find out new terms for your product or service – then test them out in AdWords and SEO.
